Page 24 - Paragon Annual Report 2

22 | Strategic report | Paragon Customer Communications
We do this at high volume and high quality, in print and increasingly online via our eBilling platform, sending hundreds of millions of communications per year.
Targeted direct marketing
Paragon Customer Communications is the leading direct mail producer in Europe, creating many hundreds of millions of packs per year and developing thousands of different formats –
from the most simple to complex, personalised 3D experiences.
As a medium that is rapidly evolving to hyper- personalised, premium quality and digitally- integrated mailings, the market outlook is positive – with forecasts for the direct mail market to increase in value through 2020, even as overall page count decreases, as personalisation and format innovations give clients ever more opportunities.
Putting tailored marketing materials in the hands of local branches
Our marketing portals enable individual branches and stores from many retail, hospitality, automotive and other brands to order tailored, high-quality, on-brand marketing materials themselves, as and when they need it. This gives them a new level of control, responsiveness, efficiency and effectiveness.
Helping a leading insurance group serve
its customers
We have created and continue to manage a digital mailroom to improve customer service and experience across multiple brands, each with very different needs. Paper-based communications have been digitised and combined into a single workflow to speed up response times to customers and make it easy for our client to act.
“ Outstanding portfolio of international clients. ”
Paragon Group Limited – 05258175