Page 7 - 2020 January Meeting Profiles

Maine Bureau of Alcoholic Beverages & Lottery Operations
8 State House Station • Augusta, ME 04333
Tel (207) 287-8289
www.maine.gov

Gregory R. Mineo

Mr. Mineo was appointed as Director of the Bureau of Alcoholic
Beverages and Lottery Operations for Maine in May of 2014, having

come off of a thirty-two year career in the wine and spirits industries,
where he served in many marketing and sales capacities during his
tenure with the Seagram Company and the Absolut Spirits Company. Mr.
Mineo has brought his extensive experience in the spirits industry to the
State of Maine and utilized it with the new business model the Bureau
DIRECTOR
now employs to take its spirits products to market. Mr. Mineo has been
integral in the implementation and strategic processes of the new “go

to market” plank, which has transformed the business in Maine, and this
has resulted in record sales and profits to the State. After transitioning
out of the supplier side of the spirits business, Mr. Mineo founded
Beviamo Consulting LLC in 2009, dedicated to working with small
developing companies in the beverage alcohol industry, specializing
in strategic planning and business modeling. This brief period as an
industry consultant resulted in adding value to several companies who
were expanding their scope of work opportunities with their customers.
In addition, he has spent some time with a wine brokerage, representing

suppliers and importers who marketed wines from Chile, South Africa
and France. While the spirits and wine businesses have been his vocation,
his passion for the business comes through in his dedication to logistics
and planning. His background in meeting and event planning for more
than twenty years has elevated Mr. Mineo to the status of an expert, with
an eye toward detail and customer satisfaction. Mr. Mineo’s educational
background includes a B.S. degree in psychology from Bethany College

and graduate work in economics and accounting. Mr. Mineo is a member
of several professional organizations, including NCSLA, The Center for
Alcohol Policy, SCORE, International Beverage Network and others. Mr.
Mineo lives in Portland, Maine with his wife of 43 years, and they have
two sons, Justin and Bryan.

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