Page 113 - P4403.14-V104 May OTC Magazine 2025

TOILETRIES 113

BRING OUT YOUR BEST COLOUR WITH THE UK’S #1
PURPLE TONING BRAND*

REMOVES BRASSY TONES IN JUST 1 WASH

THE ORIGINAL PURPLE

Provoke Intensive Brightening Shampoo instantly brightens
hair colour for visible results in 1 wash.

Formulated with purple & blue pigments, its technology
counteracts yellow & orange brassy tones, leaving hair
bright & shiny.

COLOUR CARE
COLOUR CARE

Your everyday solution to keep your hair colour fresh and
moisturised in between toning or colouring treatments.

Our colour protection technology & optical brighteners safeguard
vibrancy, leaving your hair healthy, shiny and bright.

BRIGHTEN +
PROTECT
Up to
Instantly brightens your
colour and detangles your 40%
hair,
whilst protecting against
damage from heat up to POR
230°c.

BRIGHTEN +
HYDRATE

Instantly removes brassy
tones & deeply moisturises.
Formulated with keratin to
smooth frizz, leaving hair Product Size Buying RRP POR Pip Code
Price/
soft & bright. Single %
PROVOKE
Provoke Touch of Silver Brightening Shampoo 150ml £1.65 £2.71 27% 3530961
Provoke Touch of Silver Intensive Conditioner 150ml £1.65 £2.71 27% 3675618
Provoke Touch of Silver Colour Care Shampoo 200ml £1.10 £1.83 28% 3531001
Provoke Touch of Silver Colour Care Conditioner 200ml £1.10 £1.83 28% 3531027
*Kantar 52 w/e 9th July 2023 Provoke Permanent Hair Colour Remover 60ml £2.93 £5.85 40% 4261707
Provoke Touch of Silver Brightening Purple Mask 300ml £2.94 £4.99 29% 4252680