Page 53 - P4403.14-V105 June OTC Magazine Main Mag (Print Ready)
P. 53

FEMININE HEALTH  53





                Women’s Intimate Health
                – Recommended Backwall Range












                              Rank
               Sub Category  1.6%   Pipcode  Sku
               Thrush Treatment  1  263-5209 Canesten 2% Thrush Cream 20 Gr
                                          1.5%
                                                 7.9%
               Thrush Treatment  2  302-0328 Canesten Duo Oral Capsule & Cream 10 Gr
               Thrush Treatment  3  034-9175 Canesten 1% Cream Clotrimazole 20 Gr      Canesten
                                    010-9207 Canesten Pessary 500mg 1 Ct
               Thrush Treatment  4  1.7%
                       2.9%
               Thrush Treatment  5  291-8738  Canesten Oral Capsule 150mg 1 Ct         Balance Activ
                                6
               Vaginal Dryness  2.9%                                                   Vagisan
                                    420-9771 Gina Vaginal Tablets 10mg 24ct
               Thrush Treatment  7  110-5204  Numark Fluconazole 150mg Capsule
                       3.4%
               Thrush Treatment  8  368-6292 Canesten Soft Gel Pessary 1 Gr            Femfresh
               Thrush Treatment  9  260-1425  Canesten Internal Cream 5 Gr             Care +
                                                                    46.4%
               Thrush Treatment  10  304-7719 Canesten Combi Pessary & External Cream 10 Gr (Gsl Sku - Offers Complete Treatment)
                                     7.2%                                              Replens Md
                                                         Top Tips                      Private Label
                                         10.2%                                         Cystopurin
                                                                                       Other
                                  Ensure your range covers all segments & formats
                                  to meet different shopper needs                      Vagisil
                                                  14.3%
                                                                                       Bells

                                  Merchandise clearly by segment to drive ease of
                                  shop, with Thrush, Self Test and BV together



                                  Position Canesten as the beacon brand at eye

                                  level to signpost the category



                                  Stock Women’s Health products both behind
                                  the pharmacy and in the GSL area to support
                                  customers who need advice as well as those who

                                  wish to self-select

                                  Use clear signage & education to enable
                                  self-selection





















                                                                                                                 12/05/2025   16:39:57
         P4403.14-V105 June OTC Magazine 2025 ANT 12.5.2025.indd   53                                            12/05/2025   16:39:57
         P4403.14-V105 June OTC Magazine 2025 ANT 12.5.2025.indd   53
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