Page 70 - P4403.14-V105 June OTC Magazine Main Mag (Print Ready)

70 FOOTCARE

CATEGORY FOCUS

FOOT CARE

What are the Pharmacy market sales worth? Warts & Verrucas
Within Independent Pharmacy, the Foot Care Warts are small rough lumps on the skin. They
category is worth around £12 million a year. This are caused by a virus (human papillomavirus)
makes up just over 10% of total market Foot which causes a reaction in the skin. Warts can
Care sales. When assigning space to your Foot occur anywhere on the body but occur most
Care category, and making decisions around commonly on hands and Feet.
what types of products to stock, particular Verrucas are warts on the soles of the feet. They
attention should be given to the sales % splits to are the same as warts on any other part of the
ensure you dedicate enough product and space body. However, they may look flatter, as they
in order of sales importance. tend to get trodden in.
Category breakdown Common treatments for warts and Verrucas
The Foot Care category can be broken down include:
into a set of sub categories that will support
customers with different needs. You can also
adopt these Sub Categories in your store, when
managing this category. As we go through the
summer months we will be reaching the seasonal
peak for Foot Care, as it is when we find more
people wanting to shop within this category. Now
is a really good time to make sure that your Foot
Care category is ready for action.
Merchandising and share of space
You should aim to have a good representation
of product for each sub category, but with a
focus on more space for the sub categories
that will make up more sales. For example. You

should have a bigger selection of Athletes Foot • Salicylic acid: Available in creams, gels,
products than Foot Odour products. paints, and medicated plasters. This will
• Merchandise your products in an easy to burns off the top layer of the wart.
navigate fashion • Cryotherapy: Liquid nitrogen is applied to
• Use signage and/or point of sale to help the wart to freeze and destroy affected skin
direct customers cells.
• Product information leaflets for customers to • Chemical treatments: Chemicals are applied
take away to warts to kill affected skin cells.

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