Page 36 - P4403.14-V106 July OTC Magazine NI 2025

36 FEMININE HEALTH
Why is Medicated Skin Important?

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Up Off High levels of sufferers but low levels of confidence in treating
To20%
Trade 7 in 10 adults and 9 in 10 children are diagnosed by a HCP at some stage, however
almost half of adults with a mild condition never seek HCP diagnosis. (1)

70% people stated they would be confident in dealing with a cold, but only 18% in
dealing with Mild Eczema, Psoriasis and dermatitis. (2)

Atopic dermatitis is the most common form of eczema, affecting up to 15-20% of
children by the age of 7. (3)

Although atopic dermatitis is often not recognised as a serious medical condition,
it can have a significant, negative impact on the quality of life for affected children
and their parents and carers, and adults.

Damage to the skin’s natural barrier: Stratum Trans Epidermal
Corneum Water Loss (TEWL)
Transepidermal water loss (TEWL) occurs when
the skin’s natural barrier is damaged, allowing Irritants &
Allergens
excess moisture to evaporate from the skin
surface (stratum corneum)., resulting in dry,
dehydrated skin.
Epidermis
Irritants and allergens can penetrate the skin,
invoking an immune response that causes
irritation and itching. Frequent scratching Dermis
further damages the skin, causing an itch-
scratch-itch cycle of damage.

Irritants & Allergens
Emollients:
Buying Trade POR
Product Size Price/ RRP Offer % Pip Code
Single % Emollients keep water in and irritants out. They
CANESTEN prevent TEWL by providing a protective layer

CANESBALANCE BV GEL 7'S GB 7 £9.12 £16.69 13% 34% 3950862 over the skin surface (stratum corneum). Emollient
Layer
CANESFRESH WASH SOOTHING GEL 200ML GB 200ml £5.80 £10.29 10% 32% 3883246 The water trapped under the emollient layer
CANESOASIS CYSTITIS RELIEF 6'S GB 6 £4.31 £7.89 13% 34% 3883261 passes back into the skin cells, which swell and Water
CANESTEN 1% CREA TUBE 20g GB 20g £2.57 £6.69 11% 54% 349175 restore the skin barrier.
Canesten 500mg VT BLI 1 Pharma GB 500mg £6.44 £13.19 13% 41% 109207 When used correctly, emollients can greatly

CANESTEN CREAM COMBI GSL UK 1 £9.67 £21.39 19% 46% 2811016 reduce the symptoms of atopic eczema.
CANESTEN 500MG CAPS 1 +2% CREA 10G GSL GB 1 £9.90 £19.79 17% 40% 3686300
CANESTEN INTERNAL CREAM 1 £6.65 £14.09 20% 43% 2601425
CANESTEN 500MG CAPS 1 GB 500mg £7.42 £15.99 20% 44% 3686292 1) T&R Specialist Skin Category Strategy 2021
2) Yonder online Omnibus survey for Thornton & Ross, fieldwork conducted 22-23 June 2024, sample 2,108
3) Simpson C, Newton J, Hippisley-Cox J, Sheikh A. Trends in the epidemiology and prescribing of medication for eczema in England.

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