Page 36 - P4403.14-V106 July OTC Magazine NI 2025
P. 36

36  FEMININE HEALTH
                                                                                                                                      Why is Medicated Skin Important?

                                                                                                       Save

                                                                                                  Up               Off                 High levels of sufferers but low levels of confidence in treating
                                                                                                   To20%
                                                                                                      Trade                                7 in 10 adults and 9 in 10 children are diagnosed by a HCP at some stage, however
                                                                                                                                            almost half of adults with a mild condition never seek HCP diagnosis. (1)


                                                                                                                                           70% people stated they would be confident in dealing with a cold, but only 18% in
                                                                                                                                           dealing with Mild Eczema, Psoriasis and dermatitis. (2)



                                                                                                                                           Atopic dermatitis is the most common form of eczema, affecting up to 15-20% of
                                                                                                                                            children by the age of 7. (3)


                                                                                                                                           Although atopic dermatitis is often not recognised as a serious medical condition,
                                                                                                                                            it can have a significant, negative impact on the quality of life for affected children
                                                                                                                                            and their parents and carers, and adults.








                                                                                                                                       Damage to the skin’s natural barrier:                     Stratum       Trans Epidermal
                                                                                                                                                                                                Corneum       Water Loss (TEWL)
                                                                                                                                       Transepidermal water loss (TEWL) occurs when
                                                                                                                                       the skin’s natural barrier is damaged, allowing                                            Irritants &
                                                                                                                                                                                                                                  Allergens
                                                                                                                                       excess moisture to evaporate from the skin
                                                                                                                                       surface (stratum corneum)., resulting in dry,
                                                                                                                                       dehydrated skin.
                                                                                                                                                                                                                                       Epidermis
                                                                                                                                       Irritants and allergens can penetrate the skin,
                                                                                                                                       invoking an immune response that causes
                                                                                                                                       irritation and itching. Frequent scratching                                                     Dermis
                                                                                                                                       further damages the skin, causing an itch-
                                                                                                                                       scratch-itch cycle of damage.




                                                                                                                                                                                                                Irritants & Allergens
                                                                                                                                       Emollients:
                                                                                Buying         Trade    POR
                                  Product                               Size    Price/   RRP   Offer   %      Pip Code
                                                                                Single           %                                     Emollients keep water in and irritants out. They
                                  CANESTEN                                                                                             prevent TEWL by providing a protective layer

                                                CANESBALANCE BV GEL 7'S GB  7    £9.12   £16.69  13%   34%     3950862                 over the skin surface (stratum corneum).                                                      Emollient
                                                                                                                                                                                                                                       Layer
                                      CANESFRESH WASH SOOTHING GEL 200ML GB  200ml  £5.80  £10.29  10%  32%    3883246                 The water trapped under the emollient layer
                                             CANESOASIS CYSTITIS RELIEF 6'S GB  6  £4.31  £7.89  13%   34%     3883261                 passes back into the skin cells, which swell and                                              Water
                                              CANESTEN 1% CREA TUBE 20g GB  20g  £2.57   £6.69  11%    54%     349175                  restore the skin barrier.
                                             Canesten 500mg VT BLI 1 Pharma GB  500mg  £6.44  £13.19  13%  41%  109207                 When used correctly, emollients can greatly

                                              CANESTEN CREAM COMBI GSL UK  1     £9.67   £21.39  19%   46%     2811016                 reduce the symptoms of atopic eczema.
                                    CANESTEN 500MG CAPS 1 +2% CREA 10G GSL GB  1  £9.90  £19.79  17%   40%     3686300
                                                 CANESTEN INTERNAL CREAM  1      £6.65   £14.09  20%   43%     2601425
                                                 CANESTEN 500MG CAPS 1 GB  500mg  £7.42  £15.99  20%   44%     3686292          1) T&R Specialist Skin Category Strategy 2021
                                                                                                                                2) Yonder online Omnibus survey for Thornton & Ross, fieldwork conducted 22-23 June 2024, sample 2,108
                                                                                                                                3) Simpson C, Newton J, Hippisley-Cox J, Sheikh A. Trends in the epidemiology and prescribing of medication for eczema in England.

         P4403.14-V106 July OTC Magazine 2025 NI.indd   36
         P4403.14-V106 July OTC Magazine 2025 NI.indd   36                                                       09/06/2025   16:27:31
                                                                                                                 09/06/2025   16:27:31
   31   32   33   34   35   36   37   38   39   40   41