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ROGER FROMM
BBA FH, Managing Director
INVESTORY
Marktgasse 15 CH-8302 Kloten
Central office 00800 0055 0022 Direct dial +41 (0)78 880 47 03
info@investory.ch www.investory.ch
18 • THE GREAT DIFFERENCE
INVEST WITH COMMON SENSE
THE GREAT DIFFERENCE
INVESTORY compares real investment strategies by designated financial experts and makes them available for investors at various banks.
Author: Roger Fromm, Founder, INVESTORY AG
INVESTORY compares real investment strategies by designated financial professionals. The best strate- gies are regularly honored in ASSET MANAGER. (see pages 14 – 17)
In comparison, INVESTORY differs significantly from other Swiss investment platforms and offers its investors unique advantages.
In the last ASSET MANAGER 9 (http://bit.ly/Magazin9 on pages 18 and 19), we published an overview of Swiss in-
vestment platforms. As you can see, most competitors offer investment strategies that only invest in investment vehicles like mutual funds or ETFs.
1. NO HIDDEN COSTS
Whether investment funds, ETFs or similar investment vehi- cles, these are always associated with hidden costs, which are incurred directly in the product; in most case, the in- vestor does not notice or is not aware of them. Thus, the investor pays twice for the management of his assets, once within the product (ETF/investment fund) and a second time directly to the investment platform or the asset manager.
In contrast, the strategies by the financial experts at INVESTORY always invest directly, thereby avoiding hid- den costs. Using only direct investments, such as in eq- uities, ensures that there are no hidden costs and that in- vestors do not pay twice. Investors can only exercise their ownership rights with direct investments, and for example, assert their voting rights at a general meeting.
2. INDEPENDENT OF BANKS
Most platforms offer investors only one custodian bank. The investor must submit to the offer and possibly make compromises. However, each investor has different needs affecting aspects liks ATMs, store networks, payment
