Page 35 - online business news desember 2017
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[m\s¸«hbmWv "sshävB¦À--,sdUvB¦À" shÅISemkn B LSIs¯ ]IÀ¯n
F¶nh. sshäv B¦À F¶m \½Ä ]p\ÀhymJym\w sN¿pI.
Ip«nItfmSv Ahsc A\pkcn¸n¡m³ \ap¡v tZjyw h¶ B LSIs¯ Hcp
thïn tZjys¸Smdpïv. A§s\ t]¸dn ]IÀ¯pt¼mÄ B {]hÀ¯n
tZjys¸Spt¼mÄ \½psS a\Ênsâbp kmh[m\w BhpIbpw \½Ä bpàn]
Ån Hcp ]Ibpw \½Ä sh¨p ]p cambn Nn´n¡pIbpw sN¿p¶p.
eÀ¯p¶nÃ. F¶m sdUv B¦À
kw`hn¡p¶Xv \ap¡v Hcp hyàntbmSv, Ht¶mÀ¡pI, \½psS PohnX¯nsâbpw
Asæn Hcp kw`ht¯mSv shdpt¸m, kt´mj¯nsâbpw Xmt¡m \½psS
s\Käohv Ctamj³tkm tXm¶pt¼mgmWv. I¿n Xs¶bmWv. \ap¡v {]tIm]\
CXp \½psS BtcmKys¯ t]mepw apïm¡p¶ kmlNcy¯n Dcpfbv¡pt¸cn
_m[n¡p¶hbmWv. t]mse adp]Sn sImSp¡msX im´ambn
ap³tIm]w DïmIpt¼mÄ D¯cw \ÂIpI. Ft¸mgpw im´amb a\
Xet¨mdn\pw icoc¯n\pw F´mWv ÊpIÄt¡ D¯cw Isï¯m\mIq.
kw`hn¡p¶Xv F¶v \½Ä HmÀ¡mdptïm?
B kabw tImÀ«ntkmÄ, A{Sn\m ap³tIm]¯m ITn\amb hm¡pIÄ
en³ F¶o cïv skv{SÊv tlmÀtamWp sImïv aäpÅhcpsS a\ÊpIsf Iodn
IÄ D¸mZn¸n¡s¸SpIbpw, XXv^eambn apdn¡pt¼mÄ \½Ä HmÀ¡Ww AtX
_n.]n, lrZbanSn¸v, InX¸v, izmtkmtÑzmizm- A\p`h§Ä \½Ä A`napJoIcnt¡ïn
kw F¶nh hÀ²n¡pIbpw sN¿p¶p. Cu hcpt¼mÄ AXv krjvSn¡p¶ thZ\
AhØ lrZb¯nsâ {]hÀ¯\s¯ t]m F{Xam{Xw ImTn\yapÅXmWv F¶v.
epw {]XnIqeambn _m[n¡p¶XmWv. Hcn¡Â Hcp Kpcp Xsâ cïv injy·msc
ap³tIm]w hn\miIcamb Hcp Ipd¨v Zqsc Hcmfns\ ImWphm³ hn«p.
Aán t]msebmWv. B Aán sNdptXm, AhÀ \S¶p Hcp ]pgbpsS Xocs¯¯n.
heptXm BIs«, AXp \½psS `h\ B ]pgbn AhcpsS s\t©mfw
s¯, _nkn\Êns\, Icnbdns\ hyàn_ shÅapïmbncp¶p. AhnsS AhÀ Hcp
Ô§sf \in¸n¨p Nm¼em¡pw. s]¬Ip«nsb Iïp. B s]¬Ip«n
ap³tIm]w DïmIp¶Xv AhtcmSv B ]pg IS¯m³ klmbn¡ptam
kzm`mhnIw, F¶m AXp \nb{´n¡phm F¶v tNmZn¨p. injy·mcn H¶ma³
\pÅ D¯chmZnXzw \ap¡v am{Xw BWv. AXn\p X¿mdmbnÃ. F¶m cïma³
GsXÃmw amÀ¤¯neqsS ap³tIm] Ahsf tXmfnteän A¡sc F¯n¨p. B {]
s¯ ssIImcyw sN¿mw F¶v t\m¡mw. hÀ¯n H¶ma\v Xosc CjvSs¸«nÃ. Ah³
tIm]w sImïv AkzØ\mbn, AhÀ
{]tIm]\apïm¡p¶ kmlNcy¯n \n X§fpsS e£yw ]qÀ¯nbm¡n XncnsI
¶pw X¡mew amdn \n¡pI. a\Êv F¯nbt¸mÄ H¶ma³ Kpcphnt\mSv
im´am¡nb tijw XncnsI hcpI. cïmasâ B {]hÀ¯nsb Ipdn¨p ]cmXn
]dªp. Kpcp kXymhØ H¶mat\m
a\Êv \nb{´n¡m³ ]ämsX hcpt¼mÄ Sv Bcmªp. "Kptcm, Rm³ B Ip«nsb
A©psk¡âv sImïv izmkw DÅnte¡v Fsâ tXmfnteän A¡sc F¯n¨tXmsS
hen¡pI. ]n¶oSv A©v sk¡âv izmkw Fsâ IÀ¯hyw Ignªp" cïma³ ]
DÅn ]nSn¨p \nÀ¯pI, ASp¯ A©v dªp. Kpcp Hcp ]p©ncntbmsS At¸mÄ
sk¡âv sImïv izmkw ]pdt¯¡v hnSpI. H¶mat\mSv ]dªp " t\m¡p, Ch³ B
Ip«nsb tXmfnteän A¡sc F¯n¨tXmsS
]et¸mgpw \½psS tZjyw \nb{´n¡m³ B kw`hw ad¶p. F¶m \o Ct¸mgpw
]ämsX hcp¶Xv GsX¦nepw Hcp B Ip«nsb a\Ên Npa¶p sImïv
kmlNcy¯n Bbncn¡pw. B \S¡p¶p". ap³tIm]hpw AXpt]mse
kmlNcy¯nepÅ GsX¦nepw Hcp {] Xs¶bmWv. aäpÅhtcmSv a\Ên ]I
tXyI LSI¯ns\ \½Ä ZpÀhymJym\w sh¨v \S¡mXncn¡pI.
sN¿pt¼mÄ, \½psS {]XnIcWw \n kulrZ§fnepw _Ô§fnepw
b{´W¯n\XoXamIp¶p. BZyw B hm¡pIfmepw {]hÀ¯nIfmepw
LSIs¯ Iïp ]nSn¡pI. B LSIs¯ aqÀ¨tbdnb BWnIÄ Xdbv¡mXncn¡pI.
\½Ä hymJym\w sNbvX coXnbnse ImcWw, Ah krjvSn¡p¶ apdnhpIÄ \
sXäpIÄ a\Ênem¡phm³ {ian¡pI. Hcp ap¡v DW¡phm³ Ignªp F¶v hcnÃ.
_nkn\kv \yqkv | December 2017 35
