Page 76 - GIGI'S Asian Cultural Study.

ASIAN CULTURE
To Improve or To Keep
Running product specialization
Appearance
Popularity
Brand Quality
Fashion stylish,
wear with everyday dresscode,
not too much form follows function. Sales stronghold
Appearance is the rst impression to make them buy it.
Celebrity endorsement
(not only known by runners, also for younth)
Famous athletes, stars
• Quantity limited
‘‘ That thing which is rare is dear. ’’
• Series
• Season restrictions
• Festivals limited
• Brands collabroations
• innovative material release
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Topical