Page 77 - GIGI'S Asian Cultural Study.

Strengths
• Footwear Specialization • Brand Quality
• Great user experience
• High product quality
• Techonologies
Weaknesses
• Low popularity
• appearance is not
liked by youth
• Appearance :
First impression to make people to buy it.
ASIAN ROAD RUNNING GEAR/ATTITUDES+PRODUCT
S W O T (from GIGI’s opinion)
SW
OT
Opportunities
• Celebrity endorsement
• Strengthen pubulicty
• Increase appearance of
fashion stylish
• Design for Asian feet
• not only Road running shoes,
but also street shoes,
--> can wear with everyday dresscode.
Threats
• Lot of road running footwear competitiors.
• Competitors are more popular/famous.
78