Page 2 - 007 PROFESSIONAL PHOTOS
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Professional photography is a crucial component of an effective online
marketing strategy.
In 2010, a brokerage called Redfin surveyed MLS systems around the U.S. and discovered that
listings with professional photography sold for higher prices than their counterparts. On the low
end ($200k to $300k asking price) these listings sold for an average of $935 more. On the high
end ($1m and above) the average increase was $116,076. Listings in-between these extremes
typically saw an increase of $5000-$20,000. Even on listings with lower asking prices the financial
benefit outweighs the cost of hiring a professional photographer!
