Page 27 - QualifiedAgent - Real Estate Pros Online Marketing Playbook 2019
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Chapter 7:
What is a Messenger Bot (and why you need one).
Messenger Bots are a relatively new technique in the Digital Marketing world, but one
that we've had a ton of success with when implementing them for our clients.
A Messenger Bot is a way to leverage the fact that almost everyone out there answers
their Facebook Messages right away. We can build very specific campaigns that act
like a "Facebook Ad Campaign" (as discussed in the last chapter), but adds in a very
personalized follow up that happens right inside of Facebook Messenger.
What makes these so effective is that the potential customer feels like they are getting
instant attention from your business when they start "talking" to your messenger bot.
Let's walk through an example of a messenger bot campaign.
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