Page 4 - QualifiedAgent - Real Estate Pros Online Marketing Playbook 2019
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Chapter 2:
Your Digital Stack: What kind of Online
Marketing should REAL ESTATE PROFESSIONALS
spend their money on (and in what order).
There are so many options out there when it comes to marketing your business online.
With all those choices, it's hard to know what the most effective ways to spend your
business' marketing dollars are.
After years of working with businesses and helping them with their online marketing,
I've compiled a ton of data that has led me to know exactly what works and what
doesn't. Putting that data into practice has led our clients to being extremely successful
with their online marketing.
Businesses that are successful marketing themselves online (and don't overspend)
have mastered something that we call the "Digital Stack".
This "Digital Stack" is a term that we came up with to describe the order that you
should implement certain online marketing tactics so that you squeeze every dollar of
value out of everything that you're doing online.
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