Page 3 - ludlow E_proposal

SIX THINKING HATS

REACH I CONNECT I CONVERT

DEFINE REACH ATTRACT

TARGETS TARGETS TRAFFIC

Create Brand Awareness Reach the potential buyers Cater to customer demands
Globally online. No more phonecalls
or face-to-face meetings
Both purchasers and suppliers
become digitally savy Scale up brand presence by n Offer consistent lifetime
focusing on 25 types of jute economy to purchasers
Channels for Targeting products LJ manufactures. How? n Promote attractive &
distinct products
n Promote marketing collaterals
n Search Engines such as the website, product n Reach the right people at
n Social Media mentions,images, videos, the right time via the right
n Business Listings reviews, articles, n channel
Up Sell & Win Back
e-brochures, etc.
n Digital Press Release n Publish relevant articles on Campaigns
n Retail market various newspapers and
n Franchise online channels
n Connect with potential
n Ground Events retailers and suppliers on
social media channels

GENERATE DRIVE ORM

E- LEADS SALES &
CRM

Leverage automated marketing Mobilize ROI-focused Online Reputation
systems to generate and strategy Management
manage their leads
n Monitoring Conversions Integrating Customer
Lead management for both
existing and potential customers n Cost/Conversions Relation Management

n Sales Force
n Lead nurturing n Enhancing Lead Quality
n Zoho Sales
n Remarketing n Increasing - LTV
n LeadSquare etc
n Retargeting (Life Time Value)