Page 4 - Adidas Team Catalog Spring 2020
P. 4

FOOTWEAR TECHNOLOGY                                                               APPAREL TECHNOLOGY






          BENEFIT: Endless energy.  BENEFIT: Energized comfort.  BENEFIT: Energized comfort.  BREATHE: Our drying technology helps    BREATHE: Our drying technology helps
          WHAT IT IS: A revolutionary foam.  WHAT IT IS: Instant step-in comfort    WHAT IT IS: Injected TPU Midsole.   you feel light, confident and ready.   you feel light, confident and ready.
          HOW IT WORKS: boost  features       and responsive cushioing.  Enhanced comfort and flexibility.  BENEFIT: Feel dry and confident so    BENEFIT: Feel dry and confident so
                       TM
          thousands of visible energy capsules    HOW IT WORKS: Provides enhanced    HOW IT WORKS:  Injected TPU removes    you can focus.  you can focus.
          that store and unleash endless energy    comfort and flexibility.  the need for glue while still providing    FEATURES: Moisture-wicking.  FEATURES: Moisture-wicking.
          every time your foot hits the ground.                support and comfort.


          BENEFIT: Responsive cushioning.  BENEFIT: Soft cushioning.  BENEFIT: Smooth landing.  BREATHE: Our drying technology helps    BREATHE: Our drying technology helps
          WHAT IT IS: A springy foam.     WHAT IT IS: An absorbent foam.  WHAT IT IS: Independently moving heel.  you feel light, confident and ready.   you feel light, confident and ready.
                                                                                            BENEFIT: Feel dry and confident so
                                    HOW IT WORKS: Adiprene  is
                                                                                                                      BENEFIT: Feel dry and confident so
          HOW IT WORKS: Adiprene + is
                                                               HOW IT WORKS: FORMOTION  smooths
                                                   ®
                         ®
                                                                                ®
     INF ORMATION  placed under the toes for a lively    soak up impact an soften landings.  independently, allowing the foot to adapt to   FEATURES: Moisture-wicking.  FEATURES: Moisture-wicking.
                                                                                            you can focus.
                                                                                                                      you can focus.
                                    placed under the heel, where it can
          cushioning that springs back,
                                                               landings because the heel section moves
          and comfortable push off.
                                                               heel strike in a natural way.
          cloudfoam
          BENEFIT: Endless comfort.
                                    WHAT IT IS: Specially shaped studs.
                                                               WHAT IT IS: Reinforced embroidery.
                                                                                            you feel light, confident and ready.
                                                                                                                      WHAT IT IS: Compression fit.
          WHAT IT IS: Ultra Cushioning foam.
                                                               HOW IT WORKS: Reinforced
                                    HOW IT WORKS: TRAXION  studs are
                                                                                                                      HOW IT WORKS: Maximum support
                                                                                            BENEFIT: Feel dry and confident so
          HOW IT WORKS: Cloudfoam delivers   BENEFIT: Great grip.  ®  BENEFIT: Enhanced support.  BREATHE: Our drying technology helps    BENEFIT: Maximum support.
          all-day cushioning for endless comfort.  shaped for sport-specific movements,    embroidery throughout the upper to    you can focus.  during high performance activity. Align your
                                    so you get grip and release in the    create a secure lightweight package.  FEATURES: Moisture-wicking.  muscle’s energy to produce
                                    right direction.           BENEFIT: Midfoot support.    BENEFIT: Dries fast and cools.  explosiveness, speed and endurance.
     SPRING / S UMMER  20 20  WHAT IT IS: Lightweight frame.  WHAT IT IS: Superior seam free fit    WHAT IT IS: A bar between the toes and heel.  WHAT IT IS: Breathable fabrics with    WHAT IT IS: Superlight fabric.
                                                                                                                      BENEFIT: Dries fast.
                                     BENEFIT: Adaptive fit.
          BENEFIT: Lightweight support.
                                     through a precisely engineered,
                                                                                            extra ventilation areas.
                                                               HOW IT WORKS: TORSION  SYSTEM
                                                                                                                      HOW IT WORKS: climalite  pulls
          HOW IT WORKS: SPRINTFRAME works
                                                                                                                                    ®
                                                                              ®
                                     adaptive, lightweight knit textile created
                                                                                                                      sweat away from skin and moves
          like a race car chassis, adding lightweight
                                                               helps shoes flex correctly, supporting the
                                                                                            HOW IT WORKS: climacool  channels
                                                                                                           ®
          structure and support to fast-moving feet.
                                                               midfoot while allowing toes and the heel to
                                                                                            fresh air to the skin, reducing the build
                                                                                                                      it to outside of the fabric, where it can
                                     in one step.
                                                                                            up of heat and sweat.
                                                                                                                      evaporate more quickly.
                                                               move independently.
          BENEFIT: Durability.
                                                                                                                      WHAT IT IS: Fabric that dries incredibly
          WHAT IT IS: Durable outer shell.
                                                                                            WHAT IT IS: Fabric with a
                                                               WHAT IT IS: Strategically placed
                                    WHAT IT IS: Rubber that stands up
                                                                                                                      fast and has great ventilation.
                                    to abuse.
                                                               TPU material.
          HOW IT WORKS: Combines toughness,
                                                                                            membrane that stops wind or rain.
                                                               HOW IT WORKS: In areas of high wear and
          innovation and resilient protection in    BENEFIT: Durability.  TM  BENEFIT: Durability  BENEFIT: Breathable protection.  BENEFIT: Dries fast and cools.
                                    HOW IT WORKS: Adiwear  is a high
                                                                                                                      HOW IT WORKS: climachill  flat-weave
                                                                                            HOW IT WORKS: climaproof  fabrics have
                                                                                                                                     ®
                                                                                                           ®
          key areas. Offers impact absorption,    abrasion rubber that lasts even when   tear, ADITUFF offers abrasion resistance.  a coating that allows sweat vapor to    fibers mean more of a surface area for
          and flat out refuge for athletes.  dragged or slammed into the ground.            escape from the inside, but keeps rain and   incredibly fast drying and its structure
                                                                                            wind outside.             creates a fabric that breathes like mesh.
          BENEFIT: Comfort and cushioning.  WHAT IT IS: High performance rubber.            BENEFIT: Dries fast and warms.  BENEFIT: Dries fast and warms.
          WHAT IT IS: Foam insole.   HOW IT WORKS: For ultimate all-weather                 WHAT IT IS: Insulation.   WHAT IT IS: Insulation featuring
          HOW IT WORKS: An advanced foam    grip and traction. A high performance           HOW IT WORKS: climawarm  is dense    hollow fibers.
                                                                                                            TM
                                                                                                                                     TM
   PAG E  insole to use in high impact sports    rubber outsole that grips the ground for   enough to hold warm air, but has small    HOW IT WORKS: climaheat  hollow
                                                                                                                      fibers trap warm air without bulk and
          applications, with high resiliency for
                                                                                            channels that allow sweat vapor to escape.
                                     better traction and a powerful push-off.
    2     comfort and cushioning.    So whatever weather you remain in control.                                       still allow sweat to evaporate.
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