Page 10 - Odorklenz Catalog 2019
P. 10

Market insights brand insights














                                                                           Percentage of
                    Ranking of                                             Consumers who
                    Efficacy in the List                       53 Consider Assortment
        #1 of Most Important                                    as One of the Most Important

         Attributes When Selecting                              Factors When Deciding
         Household Cleaners                                     Where to Purchase







                              $48           Total Activewear


                                            Sales in 2017
                              BILLION













                           Growth of                                                          E-Commerce
                           Personal Care                                                      Growth of

        16% Products Labeled                                        17.8% Household
         “Natural + No Fragrance” in 2017                           Care Products in 2017













        Sources:
        - The NPD Group, Inc.
        - Nielsen








        9       OdorKlenz  SPORT Line                                                                            10
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