Page 4 - Adidas Team Catalog Holiday 2019
P. 4

FOOTWEAR TECHNOLOGY                                                                      APPAREL TECHNOLOGY






          BENEFIT: Endless energy.    BENEFIT: Energized comfort.  BENEFIT: Lightweight support.   BENEFIT: Dries fast and cools.  BENEFIT: Dries fast.
          WHAT IT IS: A revolutionary foam.  WHAT IT IS: Energized foam.  WHAT IT IS: Lightweight frame.  WHAT IT IS: Breathable fabrics with extra   WHAT IT IS: Superlight fabric.
          HOW IT WORKS: boost  features thou-  HOW IT WORKS: Provides enhanced   HOW IT WORKS: SPRINTFRAME works   ventilation areas.  HOW IT WORKS: climalite  pulls sweat
                        TM
                                                                                                                                                ®
          sands of visible energy capsules that store  comfort and flexibility.  like a race car chassis, adding lightweight   HOW IT WORKS: climacool  channels   away from skin and moves it to outside
                                                                                                                    ®
          and unleash endless energy every time                    structure and support to fast-moving feet.  fresh air to the skin, reducing the build up   of the fabric, where it can evaporate
          your foot hits the ground.                                                               of heat and sweat.           more quickly.

     INF ORMATION  BENEFIT: Adaptive fit.  BENEFIT: Energized comfort.  BENEFIT: Midfoot support. ®  BENEFIT: Breathable protection.  BENEFIT: Dries fast and cools.
                                                                                                                                WHAT IT IS: Fabric that dries incredibly
                                                                                                   WHAT IT IS: Fabric with a
                                      WHAT IT IS: Injected TPU Midsole.
          WHAT IT IS: Superior seam free fit
                                                                   WHAT IT IS: A bar between the toes
          through a precisely engineered, adaptive,
                                                                   and heel.
                                                                                                                                fast and has great ventilation.
                                                                                                   membrane that stops wind or rain.
                                      Enhanced comfort and flexibility.
                                      HOW IT WORKS:  Injected TPU removes
                                                                                                   HOW IT WORKS: climaproof  fabrics
          lightweight knit textile created in one step.
                                                                                                                                HOW IT WORKS: climachill  flat-weave
                                                                   HOW IT WORKS: TORSION
                                                                                                                     ®
                                                                                                                                                 ®
                                      the need for glue while still providing
                                                                                                                                fibers mean more of a surface area for
                                                                   SYSTEM helps shoes flex correctly,
                                                                                                   have a coating that allows sweat vapor to
                                                                   supporting the midfoot while allowing
                                                                                                                                incredibly fast drying and its structure
                                                                                                   escape from the inside, but keeps rain and
                                      support and comfort.
                                                                                                   wind outside.
                                                                                                                                creates a fabric that breathes like mesh.
                                                                   toes and the heel to move independently.
          LIGHTSTRIKE
          BENEFIT: Created for basketball,    BENEFIT: Responsive cushioning.  BENEFIT: Soft cushioning.  BENEFIT: Dries fast and warms.  BENEFIT: Dries fast and warms.
          perfectly tuned for explosive movements   WHAT IT IS: A springy foam.  WHAT IT IS: An absorbent foam.  WHAT IT IS: Insulation.  TM  WHAT IT IS: Insulation featuring hollow
     HOLIDAY 20 19  WHAT IT IS: A new super-light foam.  ing that springs back, placed under the   der the heel, where it can soak up impact   enough to hold warm air, but has small   HOW IT WORKS: climaheat  hollow
                                                                                                                                fibers.
                                                                                                   HOW IT WORKS: climawarm  is dense
                                      HOW IT WORKS: Adiprene + is cushion-
                                                                   HOW IT WORKS: Adiprene  is placed un-
          and lateral quickness.
                                                                                   ®
                                                       ®
                                                                                                                                                 TM
                                                                   an soften landings.
                                                                                                   channels that allow sweat vapor to
          HOW IT WORKS: Gives basketball players
                                      toes for a lively and comfortable push off.
                                                                                                                                fibers trap warm air without bulk and
                                                                                                   escape.
                                                                                                                                still allow sweat to evaporate.
          full movement support and improved
          step-in comfort without any extra weight.
          BENEFIT: Great grip.        BENEFIT: Durability.         BENEFIT: Enhanced support.      BENEFIT: Adaptive fit.       BENEFIT: Maximum support.
          WHAT IT IS: Specially shaped studs.  WHAT IT IS: Durable outer shell.  WHAT IT IS: Reinforced embroidery.  WHAT IT IS: Superior seam free fit   WHAT IT IS: Compression fit.
          HOW IT WORKS: TRAXION  studs are   HOW IT WORKS: Combines toughness,   HOW IT WORKS: Reinforced embroidery   through a precisely engineered, adaptive,   HOW IT WORKS: Maximum support
                           ®
          shaped for sport-specific movements,   innovation and resilient protection in key   throughout the upper to create a secure   lightweight knit textile created in one step.  during high performance activity. Align
          so you get grip and release in the right   areas. Offers impact absorption, and flat   lightweight package.           your muscle’s energy to produce
          direction.                  out refuge for athletes.                                                                  explosiveness, speed and endurance.
                                                                                                   CLOUDFOAM
          BENEFIT: Comfort and cushioning.  BENEFIT: Durability.   WHAT IT IS: High performance rubber.  BENEFIT: Endless comfort.
          WHAT IT IS: Foam insole.     WHAT IT IS: Rubber that stands up  HOW IT WORKS: For ultimate all-weather   WHAT IT IS: Ultra Cushioning foam.
   PAG E  HOW IT WORKS: An advanced foam   to abuse.   TM          grip and traction. A high performance   HOW IT WORKS: Cloudfoam delivers
                                                                   rubber outsole that grips the ground for
                                       HOW IT WORKS: Adiwear  is a high
                                                                                                   all-day cushioning for endless comfort.
          insole to use in high impact sports appli-
    2     cations, with high resiliency for comfort   abrasion rubber that lasts even when   better traction and a powerful push-off. So
          and cushioning.              dragged or slammed into the ground.  whatever weather you remain in control.
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