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Monetization Strategy: Platform Economics
A software-centric, virtuous cycle that delivers Recurring Value to customers and
Recurring Revenue to Cisco enabled by strategic buying programs
Realized Principles
Value of Cisco Customer Systematic
Platform and Up Sell and
Relationship Cross Sell Transition existing portfolio
Adopt Expand 1 to recurring revenue
Recurring Recurring 2 Deliver ongoing innovation to
Value Revenue increase customer value
Improve price realization with
3 programmatic discounting
Ongoing Increased
Access to Commitment Fuel competitive displacement
Technology to Cisco 4 through cross-portfolio selling
Innovation Technology
Land Renew
