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Outside IT: Remember the 3 Rs

Research   What do you know about my market / competition?
           What do you know about my company?
           What do you know about my business function?

Relevance  How do market drivers affect my business?
           What relevance have your products to my KPIs?
           What similar companies have you done this with / for?

Return     What is the likely impact on my KPIs?
           What is the likely impact on my customers?
           What would be my return on investment?
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