Page 82 - UCSSW 4.1
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Influencing the UCS Decision Makers - BDM
Role HRD MKD FD SD CSD LEG PRD
Responsibility Staff Marketing Financial Sales Customer Legal Product
Performance Performance Performance Performance Service Requirements Development
Top 5 • Reduce
Outcomes • Reduce • Improve • Revenue • Improve • Ensure • Improve
& KPIs staff campaign CapEx growth time to regulatory innovation
turnover ROI resolve compliance
• Improve • Improve • Reduce time
• Cost of hire • Increase ROI close rates • Reduce • Data to market
market response protection
• Time to share • Improve • Lead times • Product
competence TCO generation • Reduce costs testing
• Improve • Increase
• Training lead • Reduce • Increase customer • Improve • ROI costs
cost per conversion costs sales satisfaction efficiency
employee efficiency • Wholesale
• Improve • Budget • Reduce costs
• Length of customer predictabilit • Improve staff
service insight y customer turnover
intimacy
