Page 21 - SBS

Examples

1. Quality insight helps us plan targeted sales campaigns with Cisco
2. Industry information helps us become trusted advisors
3. Demand gen creates topics for productive customer conversations
4. Create sales efficiencies – ‘one to many’
5. Provide clear guidance to the vendor and virtual teams
6. Understand who the new buyers are and what their drivers are
7. Create sales motions; who, what, why, when