Page 37 - BV-BC 4 days
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Customer Exposure
Preparing the Customer for Business Outcome Engagements:
Activities
• Invite to an industry event (ie their industry) you are speaking at
• Run an industry or LoB executive briefing event
• Invite to a Cisco executive briefing event
• Create business outcomes-focused marketing collateral (eg case studies)
• Run workshops relating to specific business outcomes and invite a previous
customer to speak at the event
• Publish articles (industry media, social media, etc)
People
• Client: LoB Heads and C Level Execs as relevant to the business outcomes
research you have previously conducted
• Us: Our own C level execs, account director/manager and “use of” SMEs
