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How Our Customers See Us








                         Understanding our business
                              needs/requirements                                                                                                73.6%


                           Tailoring the discussion to
                                     our issues                                                                               57.2%


                                  Quantifying the value
                                        proposition                                                                         55.3%




                            Clarifying business impact                                                             46.6%




                          Understanding our industry                                                    36.7%




                          Product/service knowledge                                             29.9%




                                                             0%        10%        20%        30%        40%        50%        60%        70%        80%        90%       100%
                                                                                                Percentage of respondents


                                                                      Source: Meta Group Survey of over 2000 decision makers from 600 organizations.

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