Page 5 - Citrix Cloud & Citrix NetScaler SD-WAN – Sales Workshop
P. 5
Business Outcomes Sales
Why Do We Need a Different Approach to Selling Products?
• Technology commoditized and consumerization, new
capabilities driving innovation
• Customers looking to benefit from new, more flexible
consumption models
• Customers want solutions addressing specific
outcomes –paying for capabilities based on outcomes
instead of ”inputs”
• Business transformation is dictating the CIO become
a key (business) partner, providing value beyond core
IT and networking
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