Page 37 - BOSC Virtual

What Are We Going to Learn Today?

1. How to increase our opportunity base / sales campaigns by selling to non-technical
buyers

2. Understand what the non-technical buys care about, so that we can align our
relevance to them

3. A simple formula to qualify KPIs into opportunities and create new IT budget

4. How to keep the CIO on our side to maintain an edge with all stakeholders both
inside and outside IT

5. How to construct our own customer-centric value proposition