Page 35 - Security Practice Builder ILT v1_delegate version_Neat
P. 35

Taking control of the customer conversation

• Insights that push customer out of their comfort zone
• Disrupt the customer status quo

• Influence selling interaction  Take control –      Teach
                                       teach      customer –
                                                 new financial
                                 customer how
                                 to buy complex     insights

                                     solution

                                 Tailor insights to
                                      resonate
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