Page 42 - Citrix CXO Workshop

Focus on 3 Rs

Research What do you know about my business & my market?
What do you know about my role?
What do you know about my customers?

Relevance How would those market drivers affect my business?
What relevance has your products to my goals?
What similar companies have you worked with?

Return What is the likely impact on my KPIs?
What is the likely impact on my customers?
What would by my return on investment of time?

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