Page 20 - BT Advise Sales Workshop

Examples

1. Know what we have to do next

2. Know who we have to contact / work with and when

3. Understand who the new buyers are and what their drivers are

4. Create sales efficiencies – ‘one to many’

5. Customer knowledge provides insight – trust and opportunity

6. Provide clear guidance to partner & virtual teams

7. But what is it all useful for really?

BT Advise. Knowledge that delivers