Page 71 - BT Advise Sales Workshop
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Stakeholders
• Beneficiary: Stakeholders that benefit from the change
• Influential: Stakeholders that can influence the change
• Senior: "Transformational pitches" require that you need to go as high as you can
• Business owners are focused on outcomes and therefore apps, not underlying infra
• Have IT on board with non-IT stakeholders and vice versa
• We can go to the business through IT, on behalf of IT or in parallel
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