Page 43 - PBT - Partner Business Transformation
P. 43
Marketing Impacts
There are two different approaches when speaking to your customers about Cloud
solutions; first thing is to consider who it is you’re talking to…
New Customers Existing ~70% of Solution
Reach Customers Providers’
Engage
Convert Re-engage revenue comes from
Existing Customers
Educate
“A significant portion of
Convert new business comes from
Cloud Computing.”
$10+M NA Solution Provider
Source: IPED CLF March 2012
Most Solution Providers
readily admit
that they are not good
marketers
