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Building Blocks                                             Market Insight
                                                            (PEST Analysis)
            What’s Driving Your Customer’s Market?
                                                          Customer Insight
          How Well Equipped Are They To Respond?           (SWOT Analysis)

           Who Are The Key Stakeholders & Decision    Buyer Profiles & Needs
                                   Makers?              (Stakeholder Analysis)

       How Can You Help The Customer Plan and Win   Delivering Customer Value
                              in The Market?           (Our Value Proposition)
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