Page 112 - Accelerating Sales in Cisco Content Security - ASCCSv9

Summary

1. Security is likely to be low on your customer’s agenda; meeting Business
Objectives will be high

2. Understand the customer and their needs

a) Identify the customer’s key assets and potential threats
b) Identify and translate Business Initiatives into Technology Solutions
c) Understand the Security Concerns relating to the Technology Solutions
d) Address the Security Concerns with Content Security Solutions

3. Security is an unwelcome cost; articulate positive Business Benefits of
enabling Business Initiatives whilst protecting the business’ assets