Page 16 - Accelerating Sales in Cisco Content Security - ASCCSv9

Supporting Student Notes:

The popularity of social media has made them targets for exploit

1: Social media has huge numbers of users, many of them using mobile devices
2: But it is not only content that can be a problem, social media sites also host a large number of applications

3: Social media is used within businesses – so social media threats can affect the business too

• Facebook is huge, with such a huge following of users – users that are actively using the platform, coupled with
over half a million applications and a million sites integrated you can easily see why Facebook alone has caused a
shift in the drivers for organizations.

• It’s not just kids that make up the 1.35B users, It’s the target market for the vast majority of businesses out there.

• Over half the users are 26 – 45 yr old – think disposable income here! And, with this huge opportunity it’s little
surprise that there are over 700,000 pages for local businesses.

• Proof that Facebook – and other sites in a similar vein are key picking grounds for businesses looking to expand and
take advantage of this new opportunity.