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Bridging the Gap

67% of *sales people                                                         96% have not had a

believe that lines of                                                        meeting with a ‘line of
business are having an                                                       business’ leader in the
increasing influence over
IT budget spend.                                                             past 3 months.

*2015, based on answers from 416 mid-market sales people in the tech sector  83% are not confident

                                                                             in their ability to hold a
                                                                             business outcome
                                                                             conversation with
                                                                             stakeholders outside of
                                                                             IT / Finance /
                                                                             Procurement.
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