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Building Blocks Market Insight
(PEST Analysis & CI Matrix)
What’s Driving Your Customer’s Market?
Customer SWOT Analysis
How Well Equipped Are They To Respond
Positively? Buyer Profiles & Needs
(Stakeholder Analysis)
Who Are They Key Stakeholders & Decision
Makers? Delivering the Best of Cisco & Partner
(CI Matrix & Our Value Proposition)
How Can Cisco Help The Customer React and
Win in The Market? Effective Customer Engagement
(Avention & LinkedIn Sales Navigator)
What’s Your Engagement Plan?