Page 21 - ALCS Dubai
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Supporting Notes
We can classify demand in 4 main categories:
1: high growth (poster child is SalesForce) but happening in all functional areas: HR, Finance, Service, Sales, Marketing,
Desktop/EUC, ERP, etc..
Also growth of apps being developed for deployment in the Cloud (“Cloud Native”) and to take advantage of Cloud
architectures (more on that in Module 2)
2: IT (or Managed Service Providers) creating Private Clouds – although many are little more that highly Virtualised
compute/storage farms so lacking all of the necessary attributes to be a true Cloud
3: Emerging market for IT to off-load “IT apps” to the Cloud - eg: Disaster Recovery, Archive, Backup, Infrastructure
(especially for temporary workloads) & Service Desk. Frees up existing Infrastructure assets for redeployment and/or
avoids Tech Refresh and/or supports geo expansion and/or frees up FTEs
4: ISVs looking to migrate there licenced software to the Cloud to deliver as-a-Service. Particular target area for IBM
(BlueMix), Microsoft (Azure), but also attractive to mainstream Software as-a-Service vendors who have exposed their
APIs via Platform as-a-Service (eg. SalesForce “Force” platform).
Cisco does not normally approach ISVs to offer as-a-Service support for transitioning their applications – could this be an
opportunity area for Partners?
