Page 113 - INC Magazine-November 2018

Food nerds may scorn the Tofurky, but the legendary beige, soy-based extrusion will sell its five-millionth,
um—unit? thing? “roast”?—this year. And no competitor looming on the horizon looks likely to end its reign
as vegan Thanksgiving centerpiece anytime soon. Kudos to its parent company, Turtle Island Foods.

IN SEASON
The Vegan Thanksgiving of
Today—and Tomorrow

The fully vegan Thanksgiving is far from new, but some futuristic additions will
grace groaning boards in November sooner than you’d think. —EMILY CANAL
Don’t kid yourself: It’s not
Thanks giving without a Jello
mold—which is formed from
animal-derived gelatin. But
San Francisco–based Geltor—
co-founded by Nick Ouzounov
and Alex Lorestani—sells vegan
gelatin for use in cosmetics;
expect an edible version in 2020.

Best known for vegan mayo Vegenaise,
Follow Your Heart also sells animal-
free cheeses that will complete any
vegan scalloped-potato creation.
Co-founders Bob Goldberg and
Paul Lewin still run the Canoga Park,
California–based company, which
began as a restaurant in the ’70s.

The sort-of-classic Tofurky, from
Hood River, Oregon’s Turtle Island
Foods, has brought a semblance
of Thanksgiving tradition to
vegetarians’ tables since 1995.

Vegans who want sausage in their stuff-
ing—and sausage should absolutely be
Boise, Idaho–based in your stuffing—turn to Beyond Meat’s
Melt Organic helps vegans three plant-based varieties. The L.A.– Co-founders David Anchel and Arturo
“butter” dinner rolls and based business was founded by Ethan Elizondo expect to get Clara Foods’ vegan
baked potatoes. It was Brown in 2009; he’s also its CEO. “egg white” on the market by 2020, and FOOD STYLING: MICHELLE GATTON; PROP STYLING: HEATHER GREENE
founded by Cygnia Rapp in an egg-with-yolk alternative the year after;
2008 —and it’s growing fast: the latter will make baking vegan pumpkin
Revenue in 2012 was about pies infinitely easier. The San Francisco–
$400,000, and last year based duo have worked on lab-grown
it nearly reached $3 million. egg substitutes since 2014.

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