Page 2 - Forbes Magazine-October 31, 2018
P. 2

FORBES




















             MARC BENIOFF
             ($6.4 BIL)
             The Salesforce CEO and
             his wife, Lynne, have made
             a few impact investments
             between $100,000 and
             $1,000,000 based on their
             own diligence.  Examples
             include Carrot, which
             makes an FDA-cleared car-
             bon monoxide breath sen-
             sor with a smartphone app
             to help people quit smok-
             ing, and New Wave Foods,
             which makes alga-based
             shrimp to reduce the
             harmful impact of seafood
             production. The Benioffs
             expect a 30% compound
             annual growth rate from
             these investments.












                                                                                                            ROBERT GALLAGHER








                    PROFITS WITH PURPOSE



                       FORBES 400 TOP IMPACT INVESTORS


              Eleven years ago, at a small gathering at the Rockefeller Foundation’s Bellagio Center in Italy, the term “impact investing” was coined.
              It was not a new idea, but it finally had an official name. “We gave everyone a rhetorical umbrella under which they could huddle
              together,” says Antony Bugg-Levine, who convened the meeting and is now the CEO of the Nonprofit Finance Fund. Since then,
              many financial firms and investors have embraced the term and invested in companies and funds that not only make money but
              have a measurable, positive social or environmental impact. At least $228 billion is at work in such initiatives, according to the Global
              Impact Investing Network. Some of the most notable of these investors are Forbes 400 members. Meet 12 who are leading the way.
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