Page 2 - Forbes Magazine-October 31, 2018
P. 2
FORBES
MARC BENIOFF
($6.4 BIL)
The Salesforce CEO and
his wife, Lynne, have made
a few impact investments
between $100,000 and
$1,000,000 based on their
own diligence. Examples
include Carrot, which
makes an FDA-cleared car-
bon monoxide breath sen-
sor with a smartphone app
to help people quit smok-
ing, and New Wave Foods,
which makes alga-based
shrimp to reduce the
harmful impact of seafood
production. The Benioffs
expect a 30% compound
annual growth rate from
these investments.
ROBERT GALLAGHER
PROFITS WITH PURPOSE
FORBES 400 TOP IMPACT INVESTORS
Eleven years ago, at a small gathering at the Rockefeller Foundation’s Bellagio Center in Italy, the term “impact investing” was coined.
It was not a new idea, but it finally had an official name. “We gave everyone a rhetorical umbrella under which they could huddle
together,” says Antony Bugg-Levine, who convened the meeting and is now the CEO of the Nonprofit Finance Fund. Since then,
many financial firms and investors have embraced the term and invested in companies and funds that not only make money but
have a measurable, positive social or environmental impact. At least $228 billion is at work in such initiatives, according to the Global
Impact Investing Network. Some of the most notable of these investors are Forbes 400 members. Meet 12 who are leading the way.