Page 61 - Forbes Magazine-October 31, 2018
P. 61

FORBES                                                                        DONALD TRUMP

                                                            customized the interior of the plane for Trump, says, “What’s
         TRUMP’S EMPIRE                                     a baseball worth? About $3. What about if Babe Ruth signed

         THE PRESIDENT IS DOWN BIG FROM $4.5 BILLION IN 2015. BUT   it? It’s not $3 anymore.”
         OVER THE LAST YEAR, DESPITE UPS AND DOWNS AT INDIVIDUAL   Some of the presidential profiteering appears more direct:
         PROPERTIES, HIS FORTUNE HELD STEADY AT $3.1 BILLION.  On the day he assumed office, Trump took the unusual step
                                                            of immediately launching his reelection campaign. Donor
         1290 AVENUE OF THE   TRUMP NATIONAL   TRUMP PLAZA  money kept flowing, and Trump’s companies have kept
             AMERICAS       DORAL MIAMI         NYC
               NYC            $123 MIL        $26 MIL       charging rent to the campaign. The result: America’s first bil-
            NET VALUE:        T$17 MIL        T$5 MIL       lionaire president has turned more than $900,000 of dona-
             $449 MIL
                          Since Trump ventured              tions into revenue for himself, without putting up a dime.
           CHANGE VS. 2017:                 TRUMP WORLD
             S$102 MIL    into politics, revenues   TOWER      As long as he’s president—and refuses to divest his business
                           have fallen an esti-
                          mated 26% at his most   NYC       holdings—Donald Trump will be able to boost his fortune in
          555 CALIFORNIA ST.
                          important golf proper-  $25 MIL
            SAN FRANCISCO  ty. The mega-resort is   S$2 MIL  ways no other businessman can. Three days before Christmas
             $402 MIL     shedding left-leaning             last year, Trump sat in the Oval Office to sign the most signif-
             S$69 MIL     customers, and com-  HOMES IN PALM
                          panies like Nascar and   BEACH, FLA.  icant tax reform legislation in decades. “This is something I’m
            40 WALL ST.   the PGA Tour pulled   $25 MIL     very proud of,” he said, clutching a black marker. “Great for
               NYC        events in the wake of   S$10 MIL
             $341 MIL      controversial Trump              our country, great for the American people.”
                              remarks.
             T$52 MIL                       SEVEN SPRINGS      Great as well for Donald Trump. The president famous-
                            ONE IRISH AND    PRIVATE ESTATE  ly refused to release his tax returns, but the new bill clearly
           TRUMP TOWER
                            TWO SCOTTISH    BEDFORD, N.Y.   benefits him. A Forbes analysis shows that Trump could save
               NYC          GOLF CLUBS        $24 MIL
             $223 MIL         $78 MIL        S$500,000      about 10% on business income. Based on Trump’s 2005 tax
             T$30 MIL         S15 MIL                       return, which leaked shortly after the real estate mogul took
                                          UNDEVELOPED LOTS
          TEN GOLF COURSES   TRUMP TOWER    IN CALIFORNIA 1  office, that could mean as much as $11 million annually.
           IN SIX U.S. STATES   PENTHOUSE     $18 MIL          Other policies, which went into effect with far less fan-
          PLUS WASHINGTON,
               D.C.            NYC            S$6 MIL       fare, may also bolster his fortune. Take tariffs. Higher steel
                              $57 MIL
             $192 MIL                                       and aluminum prices make it more expensive for developers
                              T$7 MIL         TRUMP
           WXNO CHANGE                     INTERNATIONAL    to build. For someone like Trump, who owns buildings but
                                           HOTEL & TOWER,
                              TRUMP
            6 EAST 57TH    INTERNATIONAL    CENTRAL PARK    hasn’t done much construction recently, that  raises the barri-
            ST. (FORMERLY   HOTEL LAS VEGAS    WEST
             NIKETOWN)                          NYC         er to entry for competitors. His immigration policies, which
                              $54 MIL
               NYC                            $17 MIL       appear to be raising the cost of construction labor, could
                              T$25 MIL
             $207 MIL                         T$15 MIL      have a similar effect. Those two factors are “very favorable to
             T$46 MIL
                              TRUMP                         a guy who owns hard assets,” says Dave Rodgers, a real estate
           Brick-and-mortar   INTERNATIONAL   HOME IN ST. MARTIN,
           retail is struggling,   HOTEL     WEST INDIES    analyst at financial firm Baird.
          and Donald Trump’s   WASHINGTON, D.C.  $15 MIL       And while Trump promised not to do any new foreign
          most important retail   $53 MIL   WXNO CHANGE
           property is vacant.   S1 MIL                     deals while in office, cutting off a source of growth, op-
          Nike, its lone tenant,           HOME IN BEVERLY   portunities will be waiting once his presidency ends. In
            left this year.                    HILLS
                          TRUMP PARC/TRUMP                  the former Soviet republics of Georgia and Kazakhstan,
                             PARC EAST        $13 MIL
              HOTEL                                         Trump’s ex-business partners felt empowered to move
           MANAGEMENT &        NYC            S$2 MIL
             LICENSING        $45 MIL                       ahead with potential projects, making it clear they are
             $170 MIL         T$2 MIL        CONSUMER       prepared to pay him down the road. “The tower will be
                                             PRODUCTS
             T$20 MIL                        LICENSING
                           TRUMP WINERY                     ready for the Trump mark,” the president’s former part-
                          CHARLOTTESVILLE, VA.  $3 MIL
            TRUMP PARK                                      ner in Georgia told Forbes last year, “if the Trump mark
              AVENUE          $34 MIL         T$3 MIL
               NYC            S$4 MIL       Having the most   is ready to come back to the tower.” And Trump has not
             $160 MIL                      polarizing brand in   forgotten about his business: He asked about the Geor-
                           TWO AIRPLANES,   America is not good
              T$6 MIL                                       gia project in a meeting with the country’s prime minis-
                          THREE HELICOPTERS  for business. The value
                                           of Trump’s product-
            MAR-A-LAGO        $32 MIL     licensing operation is   ter last year, according to the partners.
           PALM BEACH, FLA.   S$2 MIL      approaching zero as   For now, though, Trump’s presidency remains a net loser
             $160 MIL     Air Force One isn’t the   many of its custom-  for him, which seems ironic. In not divesting, he set himself
           WXNO CHANGE    only aircraft with pres-  ers—including Macy’s
                          idential provenance.   and Serta—have fled.  up so that his actions, and those of people who engage with
            CASH/LIQUID   Trump’s custom 757                his businesses, present perpetual conflicts of interest—or
              ASSETS      has gone up in value   TRUMP
                           just because Trump   INTERNATIONAL   the appearance of them. Meanwhile, if he’d liquidated, paid
             $150 MIL
                           blazed the election   HOTEL & TOWER
             S$20 MIL                                       capital gains tax on his entire fortune and created a blind
                          trail aboard it, a rare   CHICAGO
                          example where going   –$3 MIL     trust to invest it all in the booming stock market, Trump
                          into politics actually
                          helped the president’s   T$9 MIL  would be $500 million richer than he is today—without the
                             net worth.                     headaches. F
         NOTE: VALUES ARE NET OF DEBT FOR TRUMP’S STAKE IN EACH ASSET.  1  PREVIOUSLY INCLUDED IN U.S. GOLF COURSES ESTIMATE.
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