Page 85 - Forbes Magazine-October 31, 2018
P. 85

PROMOTION


        your energy. I was not ready for assistance in airports, using a   them after surgery. Patients traveling from far away appreciate that
        ^OLLSJOHPY  \ZPUN H JHUL  0 ^HZ [OPURPUN º0»T [VV `V\UN [V IL VSK »¹  Dr. Berger does his best to eliminate multiple trips prior to surgery.
                                                            ;OL` Å ` PU MVY [OLPY [LHJOPUN JSHZZ VUL KH`  OH]L Z\YNLY` [OL MVSSV^PUN
        A Unique Technique Makes All The Difference         KH`  SLH]L [OL OVZWP[HS [V YLJ\WLYH[L H[ VUL VM *OPJHNV»Z Ä ]L Z[HY
        According to Dr. Berger, compared to 50 years ago, people today   OV[LSZ HUK [OLU Å ` OVTL [^V [V MV\Y KH`Z SH[LY
        KVU»[ ^HU[ [V SPTP[ [OLPY HJ[P]P[PLZ VY YLS` VU WHPU TLKPJH[PVUZ MVY YLSPLM    +Y  )LYNLY OHZ WHY[ULYLK ^P[O ZVTL VM *OPJHNV»Z Ä ULZ[ Ä ]L Z[HY
        ¸7LVWSL KVU»[ ^HU[ [V \ZL H JHUL  JY\[JOLZ VY H ^OLLSJOHPY ¹ OL   OV[LSZ · [OL 7LUPUZ\SH  >HSKVYM (Z[VYPH  7HYR /`H[[  3HUNOHT
        said. “They also know that if they can maintain their mobility, they   and Trump International Hotel — for patients to receive preferred
        JHU THPU[HPU [OLPY V]LYHSS OLHS[O  0M `V\ KVU»[ ^HSR HZ T\JO  PU H ML^   [YLH[TLU[ HM[LY Z\YNLY`  /V[LS Z[HMM HYL MHTPSPHY ^P[O +Y  )LYNLY»Z
        years your heart is not doing as well, you may gain a lot of weight   WH[PLU[Z HUK WYV]PKL ;3* K\YPUN [OL YLJV]LY` WYVJLZZ  /PZ WH[PLU[Z
        HUK KL]LSVW KPHIL[LZ HUK `V\»YL H[ H YPZR MVY H OLHY[ H[[HJR  HSS   OH]L ILLU RUV^U [V ZH` [OH[  PM P[ ^LYLU»[ MVY RUV^PUN [OL` OHK OHK
        because you have a bad hip. People also are unwilling to keep taking   surgery, the recovery period would be the most luxurious vacation
        medication to alleviate their pain like                                 they had ever been on.
        we did a decade or two ago.”                                              ¸4` Z[Hќ  HUK 0 TLL[ VU H YLN\SHY IHZPZ
          After her surgery, Starr was able to                                  to talk about customer service,” Dr.
        once again enjoy international travel                                   Berger said. “The goal is to provide what
        for business and pleasure. “I was in                                    we would want if we were having surgery.
        Rome eight months after surgery, and                                    People come from all over the world
        it was phenomenal compared to my                                        — Saudi Arabia, Europe, Asia, South
        trip to see the Pope in 2016,” Starr                                    America — because we make it an easy
        ZHPK  ¸)LMVYL Z\YNLY`  0 JV\SKU»[ THRL                                  L_WLYPLUJL  ;OH[»Z ^O` [VW L_LJ\[P]LZ VM
        it through the entrance of the Vatican                                  [OL ^VYSK»Z SLHKPUN JVTWHUPLZ JVTL [V
        without taking a 30-minute break.                                       Rush, to have surgery with me.”
        ;OPZ [PTL 0 ^HSRLK Ä ]L [V LPNO[ TPSLZ H                                  Starr appreciated leaving the hospital
        day sightseeing and shopping.”                                          the same day, the opportunity to
          ( SHYNL WHY[ VM [OH[ KPќ LYLUJL PZ [OL                                recuperate in a luxury hotel and the fast
        technique Dr. Berger uses that gives                                    overall recovery time.
        a patient an improved joint without                                       ¸0 KPKU»[ ^HU[ [V I\YKLU T` MHTPS`
        traumatizing muscles, tendons                                           members by having them stay with me
        and ligaments. Using the modified                                       during my recovery. I felt comfortable
        >H[ZVU 1VULZ HWWYVHJO  +Y  )LYNLY                                       knowing someone was around who was
        makes a small incision. But that small                                  H^HYL VM ^OH[ 0»K ILLU [OYV\NO ¹ :[HYY
        PUJPZPVU PZU»[ [OL RL` MHJ[VY" ^OH[»Z                                   said. “Although I only live a few blocks
        important is that instead of cutting soft                               away, I chose to stay at the Peninsula for
        tissue, Dr. Berger carefully takes out                                  the suggested at-home recovery period
        the old hip in small pieces between   “The goal is to provide what we would   — because they were familiar with Dr.
        the layers of muscles, ligaments and                                    )LYNLY»Z WH[PLU[Z HUK RUL^ ^OH[ [V KV PU
        tendons. He places the new hip in the   want if we were having surgery. People   case of an emergency. They looked in on
        same fashion without disrupting the                                     me several times a day to make sure I was
        WH[PLU[»Z ZVM[ [PZZ\L           come from all over the world because    comfortable and had whatever I needed.
          “The old school of thought was   we make it an easy experience.”      I felt very safe to recover by myself for this
        that any pain the patient had resulted                                  YLHZVU  +Y  )LYNLY»Z U\YZLZ JOLJRLK PU VU
        from replacing the hip,” Dr. Berger     — Dr. Richard Berger            me a few times a day. I needed minimal
        ZHPK  ¸;OH[»Z ^OH[ 0 \ZLK [V [OPUR                                      recovery time, and my restrictions were
        [^V KLJHKLZ HNV  0[ [\YUZ V\[ [OH[»Z                                    lifted in only three weeks.”
        wrong. The pain and dysfunction patients experience after surgery   >HP[PUN [^V `LHYZ ILMVYL OH]PUN Z\YNLY`  :[HYY OHK UV KV\I[Z VUJL
        PZ MYVT [OL Z\YNLVU KPZY\W[PUN ZVM[ [PZZ\L  ;OL ZJHY [PZZ\L KVLZU»[   she met with Dr. Berger and his team that it was the right time to
        MLLS UVYTHS ILJH\ZL P[ PZU»[ UVYTHS  :JHY [PZZ\L KVLZU»[ M\UJ[PVU   move ahead with the procedure.
        like the original soft tissue. It also causes pain and discomfort. The   “Had I known about Dr. Berger sooner and how easy it would be
        less soft tissue you cut or tear, the quicker and more complete the   to recover, I would have had surgery earlier instead of waiting those
        recovery is.”                                       [^V `LHYZ ¹ ZOL ZHPK  ¸+Y  )LYNLY»Z H[[LU[P]L Z[Hќ  ^LYL [OLYL MVY TL
                                                            every step of the way. Dr. Berger and his organization treated me like
        Fast-Tracking Recovery…In Five-Star Style           a VIP throughout the entire process.”
        In addition to this superior surgical approach, Dr. Berger and his   6UL `LHY SH[LY! ¸+Y  )LYNLY THKL Z\JO H O\NL KPќ LYLUJL ¹ :[HYY
        entire team provide quality end-to-end customer service, striving   ZHPK  ¸0 OH]L H UL^ SPML  MYLL VM WHPU  HUK 0»T IHJR [V Y\UUPUN T`
        [V [YLH[ WH[PLU[Z [OL ^H` [OL`»K ^HU[ [V IL [YLH[LK  7H[PLU[Z YLJLP]L   business at full speed. Attending the same Mary Kay Seminar this
        their prescription medications at the education joint replacement   summer I was able to attend and enjoy all the events. I feel 20
        class, eliminating the inconvenience of going themselves to retrieve   years younger.”




                                                                                       HEALTHCARE
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