Page 177 - Fortune-November 01, 2018
P. 177
)25 $'8/76 :,7+ 81&21752//(' 02'(5$7(ʘ72ʘ6(9(5( (&=(0$ $723,& '(50$7,7,6
+(/3 +($/ <285 6.,1
)520 :,7+,1
'83,X(17 ,6 7+( ),567 (&=(0$
75($70(17 2) ,76 .,1'
'83,;(17 LV QRW D VWHURLG ,W LV D ELRORJLF WUHDWPHQW WKDW KHOSV
PDQDJH WKH LQNj DPPDWLRQ GHHS EHQHDWK WKH VXUIDFH WKDW FDXVHV
WKH Nj DUH XSV \RX VHH DQG IHHO RQ \RXU VNLQŜDQG NHHSV ZRUNLQJ
HYHQ ZKHQ \RXU VNLQ ORRNV FOHDU
,Q 7ZR &OLQLFDO 7ULDOV ZLWK '83,X(17
Ŧ 1HDUO\ KDOI RI SDWLHQWV VDZ VNLQ LPSURYHPHQW
DQG VRPH HYHQ VDZ LPSURYHPHQW
Ŧ $OPRVW WLPHV PRUH SDWLHQWV WDNLQJ '83,;(17 VDZ FOHDU RU
DOPRVW FOHDU VNLQ DV FRPSDUHG ZLWK WKRVH QRW WDNLQJ '83,X(17
WDNLQJ '83,;(17 DV FRPSDUHG ZLWK QRW WDNLQJ '83,;(17
Ŧ 3DWLHQWV H[SHULHQFHG VLJQLNJ FDQW LWFK UHGXFWLRQ VRPH SDWLHQWV
-HQQLIHU : DFWXDO '83,;(17 SDWLHQW DV HDUO\ DV ZHHNV
,QGLYLGXDO UHVXOWV PD\ YDU\
ZHHN WULDOV FRPSDUHG WR SODFHER
/HDUQ PRUH 7DON WR \RXU HF]HPD VSHFLDOLVW
9LVLW '83,X(17 FRP
RU FDOO '83,X(17
,1',&$7,21 '83,X(17 FDQ FDXVH VHULRXV VLGH Hƨ HFWV LQFOXGLQJ
#4/(X$-3 HR @ OQDRBQHOSHNM LDCHBHMD TRDC SN SQD@S @CTKS O@SHDMSR Ş $OOHUJLF UHDFWLRQV 2SNO TRHMF #4/(X$-3 @MC FN SN SGD MD@QDRS
VHSG LNCDQ@SD SN RDUDQD @SNOHB CDQL@SHSHR DBYDL@ SG@S HR MNS GNROHS@K DLDQFDMBX QNNL HE XNT FDS @MX NE SGD ENKKNVHMF
VDKK BNMSQNKKDC VHSG OQDRBQHOSHNM SGDQ@OHDR TRDC NM SGD RJHM RXLOSNLR EDUDQ FDMDQ@K HKK EDDKHMF RVNKKDM KXLOG MNCDR
SNOHB@K NQ VGN B@MMNS TRD SNOHB@K SGDQ@OHDR #4/(X$-3 B@M AD GHUDR HSBGHMF INHMS O@HM NQ RJHM Q@RG
TRDC VHSG NQ VHSGNTS SNOHB@K BNQSHBNRSDQNHCR (S HR MNS JMNVM HE Ş (\H SUREOHPV 3DKK XNTQ GD@KSGB@QD OQNUHCDQ HE XNT G@UD @MX
#4/(X$-3 HR R@ED @MC DƤ DBSHUD HM BGHKCQDM MDV NQ VNQRDMHMF DXD OQNAKDLR HMBKTCHMF DXD O@HM NQ
,03257$17 6$)(7< ,1)250$7,21 BG@MFDR HM UHRHNM
'R QRW XVH HE XNT @QD @KKDQFHB SN CTOHKTL@A NQ SN @MX NE SGD 7KH PRVW FRPPRQ VLGH Hƨ HFWV LQFOXGH HMIDBSHNM RHSD QD@BSHNMR
HMFQDCHDMSR HM #4/(X$-3 DXD @MC DXDKHC HMƦ @LL@SHNM HMBKTCHMF QDCMDRR RVDKKHMF @MC
HSBGHMF @MC BNKC RNQDR HM XNTQ LNTSG NQ NM XNTQ KHOR
%HIRUH XVLQJ '83,X(17 WHOO \RXU KHDOWKFDUH SURYLGHU DERXW DOO
\RXU PHGLFDO FRQGLWLRQV LQFOXGLQJ LI \RX 3DKK XNTQ GD@KSGB@QD OQNUHCDQ HE XNT G@UD @MX RHCD DƤ DBS SG@S
ANSGDQR XNT NQ SG@S CNDR MNS FN @V@X 3GDRD @QD MNS @KK SGD
Ş G@UD DXD OQNAKDLR ONRRHAKD RHCD DƤ DBSR NE #4/(X$-3 "@KK XNTQ CNBSNQ ENQ LDCHB@K
Ş G@UD @ O@Q@RHSHB GDKLHMSG HMEDBSHNM @CUHBD @ANTS RHCD DƤ DBSR 8NT @QD DMBNTQ@FDC SN QDONQS MDF@SHUD
Ş G@UD @RSGL@ RHCD DƤ DBSR NE OQDRBQHOSHNM CQTFR SN SGD %#
Ş @QD RBGDCTKDC SN QDBDHUD @MX U@BBHM@SHNMR 8NT RGNTKC MNS 5HRHS VVV EC@ FNU LDCV@SBG NQ B@KK %#
QDBDHUD @ řKHUD U@BBHMDŚ HE XNT @QD SQD@SDC VHSG #4/(X$-3 4RD #4/(X$-3 DW@BSKX @R OQDRBQHADC (E XNTQ GD@KSGB@QD OQNUHCDQ
Ş @QD OQDFM@MS NQ OK@M SN ADBNLD OQDFM@MS (S HR MNS JMNVM CDBHCDR SG@S XNT NQ @ B@QDFHUDQ B@M FHUD #4/(7$-3 HMIDBSHNMR
XNT NQ XNTQ B@QDFHUDQ RGNTKC QDBDHUD SQ@HMHMF NM SGD QHFGS V@X SN
VGDSGDQ #4/(X$-3 VHKK G@QL XNTQ TMANQM A@AX OQDO@QD @MC HMIDBS #4/(X$-3 'R QRW SQX SN HMIDBS #4/(X$-3 TMSHK
Ş @QD AQD@RSEDDCHMF NQ OK@M SN AQD@RSEDDC (S HR MNS JMNVM XNT G@UD ADDM RGNVM SGD QHFGS V@X AX XNTQ GD@KSGB@QD OQNUHCDQ
VGDSGDQ #4/(X$-3 O@RRDR HMSN XNTQ AQD@RS LHKJ 3OHDVH VHH DFFRPSDQ\LQJ %ULHI 6XPPDU\ RQ QH[W SDJH
3DKK XNTQ GD@KSGB@QD OQNUHCDQ @ANTS @KK SGD LDCHBHMDR XNT k 6DQRƩ DQG 5HJHQHURQ 3KDUPDFHXWLFDOV ,QF
S@JD HMBKTCHMF OQDRBQHOSHNM @MC NUDQ SGD BNTMSDQ LDCHBHMDR KK 1HFGSR 1DRDQUDC 42 # #
UHS@LHMR @MC GDQA@K RTOOKDLDMSR (E XNT G@UD @RSGL@ @MC @QD
S@JHMF @RSGL@ LDCHBHMDR CN MNS BG@MFD NQ RSNO XNTQ @RSGL@
LDCHBHMD VHSGNTS S@KJHMF SN XNTQ GD@KSGB@QD OQNUHCDQ
Š
<RX PD\ EH HOLJLEOH IRU D FRSD\ IRU '83,X(17 /LPLWDWLRQV DSSO\ 9LVLW '83,;(17 FRP IRU IXOO SURJUDP WHUPV
Ť