Page 32 - Fortune-November 01, 2018

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MONSTER BEVERAGE CP ALL KOTAK MAHINDRA
THE FUTURE 50 U.S. [MNST, $54] THAILAND [BKK: CPALL; $2] BANK
INDIA [NSE: KOTAKBANK; $15]

2.6 2.5 2.5
1.6 1.0 1.5 1.0 1.1 1.4

190 13% over the past six months, YOU CAN BARELY walk a block FOUNDED IN 1985, this Mumbai
MONSTER HAS grown sales by
in Bangkok without com-
bank almost doubled its cus-
MILLION and sales outside the U.S. are ing upon a 7-Eleven (on some tomer base—from 8 million to
up more than 18% year over blocks, you’ll find more than 14.5 million—between March
year as the energy-drink maker one), which helps explain the 2017 and this summer. The
begins to enjoy international strong results of its $15 bil- growth spurt was ignited by
The number of expansion in the wake of a dis- lion franchise operator, CP Kotak Mahindra’s 2017 launch
people in India tribution deal with Coca-Cola All. The gleaming convenience of 811, an effort at inclusive
in 2015. The beverage sector
banking, that offers all Indians
stores have become as indis-
without bank is traditionally a difficult one pensable as they are ubiq- a digital bank account in less
accounts—a for sustained growth, but Mon- uitous (market share in the than five minutes. It’s cheap,
potential cus- ster’s energy drinks are seen as country is about 70%). Be- too, with zero charges for dig-
a lifestyle brand among many
ital transactions. The relatively
yond snack foods (chilli-
tomer base for young shoppers. The company squid-flavored Lay’s chips, for small bank ($3.9 billion in 2017
Kotak Mahindra has also been aggressive about example) and Slurpees (Thai net revenue) is now building
innovating with new products; style, of course), stores offer out its branch network to phys-
it plans to introduce new bev- bill payment for cell phones ically be where its new custom-
$122 erages in China and India by and utility services, and will ers are. Analysts project it’s on
track for 25% annual growth.
soon launch banking. Annual-
early next year.
Market value: $29.8 billion ized total shareholder return Market value: $29.2 billion
BILLION
for the company was 16%
over the three years through
Sept. 10, and analysts fore-
The market cast (coincidentally) 7% to
capitaliza- 11% annual future growth for LUCKY NUMBERS
the chain, which is trying to
tion ofChina’s achieve the same omnipres- CP All has turned its
more than 10,000
Kweichow ence outside the Thai capital. 7-Eleven convenience
Moutai, the Market value: $18.8 billion stores into a $15billion
world’s most business.
valuable liquor
company
7

OUT OF 10

Share of the
Thai conve-
nience store
market held
by CP All, com- HANN AH RE YES MOR A LES —BLOOMBERG V IA GE TTY IM AGES
prising 10,268
7-Eleven
franchises

COMPANY CAPACITY SCORE MARKET POTENTIAL SCORE
82 X.X OVERALL SCORE
FO R T U N E. CO M // N O V. 1 . 1 8 X.X X.X