Page 36 - Global Focus, Issue 2, 2018
P. 36

EFMD Global Focus_Iss.2 Vol.12
          www.globalfocusmagazine.com







            The world is not so much flat as ‘spiky’. Wolfgang Amann,
            Laoucine Kerbache and Nadine Burquel  argue that traversing the
            rough terrain of the MENA region requires a lot of local knowledge





            The rise of the MENA region

            Succeeding in




            a ‘spiky’ world
























































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