Page 60 - Global Focus, Issue 2, 2018
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EFMD Global Focus_Iss.2 Vol.12
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          The Big Five model includes five categories:   a) Knowing yourself:
          a) Extraversion refers to the interaction of   Self-concept encompasses a diverse set of
          individuals in their interpersonal relationships   believes and ideas about the self that influences
          such characteristics as assertiveness,   people´s action either in a positive or negative way.
          enthusiasm and outgoingness            It includes self-esteem, self-control and self-efficacy
          b) Agreeableness addresses the tendency to    among others. When students know more about
          be co-operative and compassionate with other   themselves in regard to their interests, cognitive
          people                                 and socio-emotional competences, social skills,
          c) Conscientiousness relates to the    emotions, attitudes, values and beliefs, he or she
          predisposition to be organised; for example   can start the improvement process of personality
          people who are efficient and structured   development. Why? Because they learn how to
          d) Neuroticism refers to emotions; sensitivity    manage conflicts, to take into consideration the
          to the surroundings, anxiousness, mental   consequences of their actions, to consider their
          instability                            personal needs and to strive to listen to what other
          e) Openness relates to people who are   people really mean. Furthermore, they are able to
          predisposed to experience diversity within    improve their learning skills.
          their choice of activities; such as artistic
          curiosity and creativity.              b) Understanding own strengths
                                                 and weaknesses:
            CENTRUM is a regional pioneer in using AI to   With a clearer vision of their personality
          serve its students. Within the educational field,   students can determine their best and worst
          one of the main uses of this technology is to   traits in both personal and professional life. Since
          scientifically analyse the students´ personality   every personality has strong and weak points,
          beyond traditional methods.            through the test insights the students will be able
            Personality tests are commonly used in many   to address their weaknesses and reinforce their
          areas, such as executive training courses, career   strong points in order to achieve a successful life.
          counselling, conflict resolution, team management,
          organisation development, negotiation and so on.   c) Making career decisions:
          CENTRUM believes that this tool will enhance our   Individuals value certain aspects of their jobs.
                                                 They are divided between extrinsic and intrinsic
          students’ awareness, translating into personal and   preferences. Extrinsic preferences are valued  80%
          professional development.
            The students have acknowledged the initiative   according to potential material rewards whereas
          positively. Initially its use was optional for students,   intrinsic ones are valued according to a person´s   In November 2017 Personality
                                                                                        Insights for Education was
          professors and the administrative body but starting   opportunity to use his or her potential. People with   incorporated into two MBA
          in November 2017 PIE was incorporated into the   high intrinsic orientation see their jobs as an   programmes – 80 percent of
          curricula of two of our MBAs programmes. Eighty   opportunity to experience a sense of achievement   the students who took the test
                                                                                        requested an appointment
          per cent of the students who took the PIE test   and to be fulfilled; people with extrinsic tendencies   to discuss the results with
          requested an appointment to discuss the results   see their jobs as tools to obtain material gains and   a staff member
          with a staff member. The results obtained by each   social status.
          student are used to work on a personality   There are students with well-paid jobs who
          improvement plan.                      would prefer to be doing something else more in
            In a period of six months, students’   line with their personality and/or preferences. PIE
          satisfaction with the programme was boosted by   tests provides them with a clearer map to show
          100%, from a total of 243 participating students.   them how to make more informed decisions.
          Students have the freedom to come back to take   People whose work preferences are in line with
          the test more than once; each time they will   their personal traits tend to be more satisfied with
          receive feedback from our professional experts.   their lives and are more productive.
            Throughout the implementation of PIE our   The implementation of PIE at our institution
          experts identify the following aspects as key    brings benefits, as described above, to the student
          in the students’ responses and attention is   body and to the school. Based on the results,
          focused on them:                       students are able to be more focused and to
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