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About the Contributors
BRENT ADAMSON is a managing director at Corporate Executive
Board.
JAMES C. ANDERSON is the William L. Ford Professor of Marketing
and Wholesale Distribution at Northwestern University’s Kellogg
School of Management.
ANNA BIRD is a director of strategic research for CEB Marketing.
THOMAS V. BONOMA was a professor of marketing at Harvard Busi-
ness School, in Boston, and the founder of Renaissance Cosmetics,
in Stamford, Connecticut. He authored several books and HBR
articles.
DOUG J. CHUNG is an assistant professor of marketing at Harvard
Business School.
MATTHEW DIXON is an executive director at Corporate Executive
Board.
MANISH GOYAL is a partner at McKinsey in Dallas.
MARYANNE Q. HANCOCK is a partner at McKinsey in Atlanta.
HOMAYOUN HATAMI is a partner at McKinsey in Paris and a coauthor
of Sales Growth: Five Proven Strategies from the World’s Sales Leaders
(Wiley, 2012).
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of
International Marketing at Northwestern University’s Kellogg School
of Management in Evanston, Illinois.
SUJ KRISHNASWAMY is the founder and a principal of Stinsights
(www.stinsights.com), a Chicago-based business strategy and mar-
ket research firm specializing in sales–marketing interface.
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