Page 77 - Entrepreneur-November 2018
P. 77

MOST DARING
                ENTREPRENEURS

































































          Jen Gurecki
          Cofounder and CEO/ Coalition Snow
          Bold move/ Working very, very remotely
            or 70 days this year, Jen Gurecki bicycled across Africa from Nairobi to Cape Town—roughly
         F 80 miles a day. And on top of that, she worked. She runs a company that makes women’s skis
          and snowboards, and her team needs her. So why take the trip? “People spend their entire lives
          not doing the things they want to do,” says Gurecki. But what’s the point of hard work if there’s no    P H O T O G R AP H S B Y J U LIAN N E G U AR O
          time to enjoy the spoils? Taking this on taught her a lot about effective remote working—chiefly
          that it takes tremendous preparation, with months of developing systems (she used a lot of Slack
          and Skype) and meeting with team members to firm up relationships. After it all, she says, “every-
          thing seems doable, because I did one of the most difficult things.”


       52 /  ENTREPRENEUR.COM  /  November 2018
   72   73   74   75   76   77   78   79   80   81   82