Page 102 - Harvard Business Review, Sep/Oct 2018
P. 102

Too Many Projects

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                                                                    Does Your
                                                                    Organization

                                                                    Have a Problem?





                                                                    The first step in dealing with initiative overload is to honestly
           executive team spent tens of millions of dollars on consulting   assess and acknowledge the problem. Ask yourself the
           to design the new, combined organization’s strategy, struc-  questions below to gauge whether your organization is at
           ture, systems, and staffing but provided no funding to support   risk. Then total up the yesses—those are red flags. If you have
           the critical work of transition and integration. Largely as a   more than four, you may need to better manage the number
           result of conflicts between “us” and “them,” the acquiring   or timing of initiatives.
           company lost most of the acquired entity’s best talent—the
           retention of which had been a core goal. This is not an iso-
           lated example: Initiatives are often launched without having   Do leaders often talk about   Are initiatives often started
           resources dedicated to them.                             the need to cut back on the   mid-cycle in response to
              Band-Aid initiatives. When projects are launched to   number of new initiatives?   new external or internal
           provide limited fixes to significant problems, the result    Yes/No               demands?
           can be a proliferation of initiatives, none of which may                          Yes/No
           adequately deal with root causes. We have seen companies    Does a significant amount
           make substantial investments in training programs in     of work and team time    Is stopping or slowing down
                                                                    revolve around launching
                                                                                             initiatives countercultural?
           response to superficial assessments of the skills required,    and supporting initiatives?   Yes/No
           or provide limited support for integrating the new skills    Yes/No
           into day-to-day practice.                                                         Are legacy projects
             Cost myopia. Another partial fix that can exacerbate   Does the organization lack   renewed without a regular
           overload is cutting people without cutting the related work.   a central group that reviews   assessment of current need
           This happens when organizations fixate on lowering head   all current initiatives?    or effectiveness?
           count (an obvious way to rein in human capital costs) but   Yes/No                Yes/No
           overlook the price they might pay—in employee burnout, per-
           formance strain, and turnover—for expecting the remaining     Does the organization lack   Are initiatives launched even
           people to take on the tasks of those who have left. A leader at   processes for quantifying   when resources are already
           a consumer products firm described the problem in an inter-  impact and prioritizing   stretched?
                                                                                             Yes/No
           view: “We had planned to reengineer our processes, but it did   initiatives?
                                                                    Yes/No
           not happen. The impact is that our people are working harder                        Are people expected to
           with fewer resources.”                                   Are multiple initiatives being   absorb new demands
              Initiative inertia. Finally, companies often lack the   launched simultaneously?   without stopping past
           means (and the will) to stop existing initiatives. Sometimes   Yes/No             projects?
           that’s because they have no “sunset” process for determining                      Yes/No
           when to close things down. A project might have been vital   Are initiatives often launched
           for the business when it launched, but later the rationale no   without coordination across     Are projects launched
           longer exists—and yet the funding and the work continue.   units and functions?   without a full analysis of
           For example, for decades many organizations used so-called   Yes/No               ongoing support needs?
           mystery shoppers to gather customer feedback and evaluate     Are initiatives launched   Yes/No
           customer service. With the internet, companies can now   without business cases?    Are initiatives launched
           gather feedback and data directly from their customers. But   Yes/No              without a “sunset,” or
           many have been slow to make the shift, because parting                            stopping, process having
           with a well-oiled machine—even one that is clearly dated—    Are initiatives launched   been identified?
           means switching to less-tested systems that require all-new   without success metrics?   Yes/No
           competencies. The habits and the infrastructure for mystery   Yes/No
           shoppers are already built. Capturing, understanding, and                         Is the success of an initiative
           valuing customer data gathered online requires time and     Does the current number of   evaluated primarily by the
           different skill sets. So, many traditional companies follow the   initiatives have a negative   leaders who launched and
           lead of upstarts, which do not have to unlearn old, comfort-  impact on productivity and   own the project?
                                                                    prioritization?
           able approaches: They hire new leaders with the right skills to   Yes/No          Yes/No
           help make the transition.




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