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About the Authors
RON ASHKENAS has been a thought partner, consultant, and coach on
organizational change, leadership, and transformation with prominent
private, nonprofit, and public-sector executives for over thirty years and is
an Emeritus Partner of Schaffer Consulting in Stamford, Connecticut. He
was part of the team that worked with Jack Welch to transform GE in the
1990s. His other clients have included the World Bank and Federal Reserve
Bank of New York; Merck, Pfizer, and GSK pharmaceuticals; technology
companies such as Cisco and Cognizant; Stanford Hospital and the MD
Anderson Cancer Center; financial services companies such as AIG, JP
Morgan Chase, Thomson Reuters, and Zurich Insurance; and consumer
products firms including PepsiCo, ConAgra Foods, and P&G.
Ron has written numerous articles for the Harvard Business Review
and is the author of Simply Effective: How to Cut Through Complexity in
Your Organization and Get Things Done (Harvard Business Press, 2009).
He also is the coauthor of four other books, including The Boundaryless
Organization and The GE Work-Out. He lectures on change management,
acquisition integration, simplification, executive leadership, and innova-
tion at universities and conferences worldwide.
BROOK MANVILLE serves as an adviser and executive coach to a wide
range of leaders on issues of strategy, organizational development, and
leadership effectiveness. Earlier in his career, he served as executive vice
president of the United Way of America and chief learning officer at Saba,
a Silicon Valley provider of human capital management solutions. As a
partner at McKinsey & Company, Brook consulted to several Fortune