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“Scotch whisky exports to Asia rising so fast that supplies may run short”
Because whisky production in the 1980’s was not upscaled in anticipation of today’s global demand, the shortage of mature whisky casks is the driving force behind the consistent investment returns.
Scotch whisky exports to Asia rising so fast that supplies may run short
The scotch whisky industry is on track to break another export record, with executives warning that the surge in sales could lead to supply shortages.
The latest quarterly figures from the Scotch Whisky Association show that in the last nine months its sales overseas climbed by 23% compared with last year. That is before Christmas and New Year sales are taken into account, putting the industry on course to shatter last year’s export record.
£350.00 £300.00 £250.00 £200.00 £150.00 £100.00
£50.00 £0.00
£18,000,000 £16,000,000 £14,000,000 £12,000,000 £10,000,000
£8,000,000 £6,000,000 £4,000,000 £2,000,000
£0.00
2014 2015
2016 2017 2018
AVERAGE BOTTLE VALUE (H1)
£ VALUE SOLD AT AUCTION IN THE UK (H1)
SWA executives said this surge in popularity, built on the growth of an affluent, 140%
image-conscious middle class in emerging markets in South America and Asia, could mean that some distilleries and producers might temporarily run short of supplies, as whisky production has a “lag time” of 10 to years or more.
ASSET 31.12.14 - 30.06.18
2014 2015 2016
2017 2018
122.27%
48.91%
38.08%
30.99%
16.31%
5.56%
120% 100% 80% The association calculated that this rate of sales meant the whisky industry was 60% earning £125 every second for Britain’s balance of payments, making it the 40% “stellar” export performer and the most successful of all “fast moving” products 20%
made in the UK.
0%
APEX 1000
£3,503,000 £4,604,000 £5,771,000 £11,176,000 £16,335,635
£231.47 £223.08 £217.55 £286.12 £328.56
BRENT CRUDE $PB
DIAGEO
LIV-EX FW 100
FTSE100
GOLD $/OZ