Page 15 - marketing plan-converted
P. 15
BUSINESS MODEL CANVAS
Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
• Furniture suppliers ( • Procurement • High quality • One-one communication (customer attention) • Private Corporates
Import) • Marketing product at • Dedicated team clients.
• Raw material supplier • Sales reasonable • Word mouth • Government sectors
(MDF, lockers, tables, • Customer service price. • Cross-sell other product • Bank
cupboard • Sophisticated • Free delivery • Hospitals, Hotels,
• technology • After sale Schools
service
•
Key Resources Channels
• Reputation. • Store
• High skilled labours • Online websites
• Warehouse • Social media
• Website • Direct sale
• • Email marketing
•
Cost Structure Revenue Streams
• Raw material cost (procurement) • Product sale
• Marketing cost / (digital marketing)
• Renting
• Tax (VAT)
• Employes expenses
• Discount sale
• Website maintenance
